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WithRondje, youcan introducea local board game that’s fully tailored to the area around your store. Through these games, customers earn rewards toward a game that features recognizable locations from their own city or town.

Not a generic national campaign, but a promotion that truly feels like it comes from the region. This fosters engagement, repeat visits, and a strong sense of local connection on the sales floor.

E-commerce Overview

A campaign that really feels like it comes from the region

What does this game promotion entail?


Rondje is a personalized board game centered on the immediate surroundings of your supermarket. It features recognizable buildings, squares, neighborhoods, and landmarks from your city or town, all incorporated into an attractive game design.

It all starts with one question:

What kind of impact do you want to make?

Wallet icon for a larger share of wallet

Greater share of wallet

Increase your brand's market share by prioritizing your partners
Magnifying glass icon on product for targeted sales

Focus on products

Make sure dealers prioritize products with higher profit margins.
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Active lead generation

Reward partners who identify and record new leads or opportunities.
Icon of a group with arrows for reactivating partners

Reactivating partners

Encourage less active partners to place new orders or recommend your brand.
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Improved sales performance

Encourage sales teams and partners to achieve their goals more quickly.

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Frequently Asked Questions About Rondje

What is B2B activation in the sales channel?

B2B activation involves using incentives to strategically influence the behaviour of dealers, resellers, or partners. You reward actions such as purchasing, sales, or lead registration. This allows you to determine what takes priority within the channel and what is actually sold.

You use B2B activation when you want to change behaviour within your sales channel. For example, during a product launch, when sell-out is low, when partner activity is limited, or when your share of wallet is declining. Incentives give partners a direct reason to prioritize your brand.

B2B activation is short-term and focused on specific behaviours, such as driving additional sales or rapid distribution. A loyalty programmes is long-term and focused on building lasting customer relationships. In practice, they reinforce each other: activation drives spikes in activity, while loyalty ensures continuity.

You’ll often see the first results within a few weeks. These might include larger initial orders, more product registrations, or active participation from partners. Long-term effects, such as higher sell-out rates and brand preference, build up over time with repeated activations.

Effective engagement starts with a single, clear behavioural goal. Pair it with a simple incentive, make participation easyand give partners immediate insight into their progress. programmes that are simple and transparent are demonstrably used more often.

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