Make local athletes the heroes of your supermarket with MyClubStars

With MyClubStars, you literally put members of local sports clubs in the spotlight. From soccer and field hockey to volleyball, handball, and gymnastics: every participating athlete receives a personalized sticker album with their own photo on the cover. They then collect sticker packs to complete their album with teammates, players from other teams, coaches, and club volunteers. This creates a concept that generates enthusiasm, drives additional store visits, and fosters a strong connection between your supermarket and local sports clubs. 

From Sports Club to Supermarket

A savings initiative that’s getting the entire region moving

MyClubStars brings sports clubs and your supermarket together. Athletes, family members, friends, and fans visit your supermarket to collect sticker packs, complete albums, and trade stickers with each other.

The result is a concept that generates a lot of buzz, attracts more shoppers, and fosters a strong bond between your supermarket and local organizations.

Why choose MyClubStars?

Higher Revenue and Loyal Customers

The savings promotion attracts many athletes, family members, and fans to your supermarket. As a result, not only do store visits increase during the campaign, but there is often a lasting effect as new customers continue to shop at your supermarket.

Strengthens local engagement

By partnering with local sports clubs, you can build strong ties with your community and increase engagement with your supermarket.

High collector's value

Personal sticker albums encourage participants to keep collecting until their album is complete.

Complete peace of mind

From the initial contact with the organizations and the photography to production and execution: we handle the entire process for you.

When should you use MyClubStars?

MyClubStars is a good fit if you:

  • Want to increase sales and store traffic with a proven loyalty program?
  • We want to strengthen our collaboration with local sports clubs.
  • You want to introduce new households to your supermarket.
  • You're looking for a concept that will generate a lot of local attention and engagement.
Discover what local marketing can do for your supermarket
Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

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Veelgestelde vragen over MyClubStars

How is the collaboration with the sports clubs going?

We manage the entire process—from the initial contact with the clubs and the scheduling of photo days to the design of the sticker album and the full implementation of the concept. This way, we ensure that the campaign runs smoothly and take as much of the burden off both the supermarket and the clubs as possible.

MyClubStars is suitable for virtually all team-based sports clubs with at least 175 members. Examples include soccer, field hockey, volleyball, basketball, handball, korfball, gymnastics, and water polo.
Is your club smaller? In that case, it’s also possible to combine multiple clubs into a single sticker album or to supplement the album with historical stickers. Together, we’ll determine which setup best suits your supermarket and the surrounding area.

Yes. The sticker packs are produced without plastic and are packaged in an entirely sustainable way. This way, you’re choosing a popular collectible concept that’s also environmentally friendly.

Most of the work is handled by the participating association(s) and by us. As a supermarket owner, you’ll be primarily involved during the album’s review phase, in writing a personal foreword, and in the final layout review. As a result, participation takes relatively little time.

More than just a sticker album

MyClubStars brings sports clubs, athletes, and their fans together. During the campaign, fans enthusiastically collect and trade stickers, generating a lot of excitement within the participating clubs and at your supermarket.

For many participants, seeing themselves and their teammates in a personalized sticker album is a unique experience. This not only creates an unforgettable experience, but also leads to more store visits, a stronger connection to your supermarket, and a concept that people will talk about for a long time to come.

Our Other Services

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Check out our other concepts

Discover more ideas that help build stronger local connections with your customers.

Discover the power of local marketing
Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

  • Insights into how to strengthen your local identity.
  • Inspiration for connecting with customers through local pride and community organizations.
  • Ideas for enhancing the in-store experience.
  • Ways to reward customers with premium-brand products.