JBL Campaign Generates Enormous Enthusiasm at Groep PLUS Bouwmans

The PLUS Bouwmans Group, consisting of four stores, wanted to launch a campaign that rewards customers, encourages more store visits, and enhances the in-store experience. They opted for a JBL savings campaign featuring popular audio products for all ages.

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Léon van Reijmersdal

Primary Goals

More store visits during the campaign period.
Reward customers with high-quality JBL products.
Strengthen customer loyalty with an attractive savings goal.

A customer favorite

There has been tremendous interest in the JBL PartyBoxes.

Many enthusiastic customers

We've received many enthusiastic responses from customers about the campaign.

A huge success

A successful premium brand campaign that created an enhanced in-store experience.

Our Approach

For Groep PLUS Bouwmans, we developed a comprehensive JBL savings campaign in which customers received a savings stamp for every €10 they spent. With a full savings card, they could purchase various JBL products at an attractive savings price. The product range consisted of popular audio devices for home and on the go, including Bluetooth speakers, headphones, and the highly sought-after JBL PartyBoxes. Thanks to JBL’s strong brand recognition, the campaign appealed to a broad target audience. The products were prominently displayed on the sales floor and supported by clear messaging, so customers could immediately see what they were saving up for. The campaign also received extra attention through the supermarket’s online channels. The combination of a simple savings system, high discounts, and a strong premium brand generated a lot of enthusiasm. The JBL PartyBoxes, in particular, proved to be hugely popular and caused a real rush on the products during the campaign.

Our Approach

For these types of savings campaigns, we handle the entire process. We supply the savings cards, savings stamps, and a deluxe display case in which the JBL products are safely presented behind glass. Thanks to the lockable display case, the products remain well protected, while customers can still view them up close. In addition, we provide an eye-catching block tower and supplementary POS materials, ensuring the campaign immediately grabs attention on the sales floor. We also support the supermarket with communication tools for both online and offline use. The result is a professional, premium-brand campaign that not only creates a high-end image but also motivates customers to actively participate in the savings program and return to the store more often.

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

Building Local Pride

Lokale kerstornamenten

Met lokale kerstornamenten geef je klanten een bijzonder kerstproduct dat ze nergens anders kunnen kopen. Ieder ornament wordt speciaal ontworpen voor jouw supermarkt. Zo creëer je een exclusief concept dat perfect past bij de feestdagen en bij de trots van jouw dorp of stad. Een ornament dat ieder jaar opnieuw een plek krijgt in de kerstboom en een blijvende herinnering vormt aan jouw supermarkt.

Building Local Pride

Cartoon Puzzle

The cartoon puzzle is a local concept that brings young and old together. We’ll create a unique illustration specifically for your supermarket, featuring your store, the surrounding area, and recognizable local elements. From well-known buildings and landmarks to quaint streets and local details: every puzzle is fully customized. The result is a one-of-a-kind item that customers will enjoy putting together and keeping.

Reward your customers

Van der Valk Pillows

With a Van der Valk Pillows savings program, you give customers the opportunity to save up for the original Suite Pillows they know from Van der Valk Hotels. A premium-quality product that ensures optimal sleeping comfort and serves as an attractive savings goal for a broad target audience.

Reward your customers

Van der Valk Duvets

With a Van der Valk Duvets savings plan, you give customers the opportunity to save up for luxury all-season duvets of the same quality they’ve come to expect from Van der Valk Hotels. A premium savings goal that combines comfort, quality, and a trusted brand name. Ideal for customers who want to enjoy the same sleeping comfort at home as they do during a hotel stay.

Reward your customers

Van der Valk Bath Towels

With a Van der Valk Bath Textiles savings program, you give customers the opportunity to save up for luxury towels and bath textiles of the same quality they’ve come to expect from Van der Valk Hotels. Soft, stylish, and durable: an attractive savings goal that’s used every day and is a perfect fit for customers who value comfort and quality.

Reward your customers

Tefal Pans

With a Tefal Cookware Savings Plan, you give customers the opportunity to save up for Tefal’s high-quality Everblack ceramic cookware collection. These PFAS-free pans combine ease of use, a stylish look, and innovative technology. An attractive savings goal for anyone who loves to cook and values quality in the kitchen.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.