Reward customers with hotel-quality service at home

With a Van der Valk Bath Textiles savings program, you give customers the opportunity to save up for luxury towels and bath textiles of the same quality they’ve come to expect from Van der Valk Hotels. Soft, stylish, and durable: an attractive savings goal that’s used every day and is a perfect fit for customers who value comfort and quality.

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Comfort that customers are happy to save up for

The luxury of a hotel, right at home

Van der Valk has been known for years for its hospitality, comfort, and quality. You’ll find that same luxury in its collection of bath linens. Thanks to the high-quality materials, the towels feel wonderfully soft and retain their beauty for a long time, even with heavy use.

With this savings program, you offer customers a premium product that they wouldn't normally be quick to buy for themselves, but one they enjoy every day.

Why Choose Van der Valk Bath Textiles?

Customers save up specifically for luxury bath linens and return to your supermarket more often.

The loyalty program encourages customers to fill up their loyalty cards more quickly.

Van der Valk is known for comfort, luxury, and excellent quality.

A practical savings goal that will last for years and come in handy every day.

Customers save up specifically for luxury bath linens and return to your supermarket more often.

The loyalty program encourages customers to fill up their loyalty cards more quickly.

Van der Valk is known for comfort, luxury, and excellent quality.

A practical savings goal that will last for years and come in handy every day.

When should you use Van der Valk Bath Towels?

Van der Valk Bath Textiles is a good choice if you:

We want to reward customers with a premium-quality product.
You want to increase store traffic and boost spending.
A savings concept that appeals to a broad target audience.
You want to combine a campaign with local wellness or beauty activities.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens Account Manager BE

Local
Personal
Results-oriented

Flor van Oosterwyck
Account Manager BE

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten Account Manager NL

Local
Personal
Results-oriented

Fabio CavalariAccount Manager BE

Local
Personal
Results-oriented

Frank Woltering
Account Manager NL & Partner

Local
Personal
Results-oriented

Sharon Stupers
Account Manager NL

Local
Personal
Results-oriented

Tobias Ressman
Account Manager DE

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Frequently Asked Questions About Van der Valk Bath Towels

Which products are part of the concept?

The collection consists of luxury, hotel-quality bath linens, such as towels and other bathroom products. The products are made from high-quality materials that ensure a soft feel, a luxurious look, and a long lifespan.

How do you tailor the campaign to the local context?

For example, partner with a local beauty salon, wellness center, or spa and organize a giveaway where customers can win a relaxing wellness treatment. This way, you not only boost the campaign but also support a local business at the same time.

Why does this concept appeal to a broad audience?

Everyone uses bath linens every day. Precisely because customers are saving up for products from a well-known, high-quality brand, this creates an attractive savings goal that is relevant to virtually every household.

More than just a savings plan

With Van der Valk Bath Textiles, you offer your customers the opportunity to save up for products that combine luxury and comfort. The combination of a well-known quality brand, an attractive savings program, and products used every day makes this concept a valuable addition to your annual plan.

Our Other Services

Let us boost your campaign with our services.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Ways to reward customers with premium-brand products.