Let customers save up for a sparkling clean home

Q: Can we demonstrate the products on the store floor?

Yes. Demonstrations work especially well with cleaning products. Let customers experience for themselves just how powerful a stick vacuum or floor cleaner is, or organize a demonstration afternoon in collaboration with a local partner. By showing the products in action, you increase engagement with the campaign and encourage participation.

With the “Stralend Schoon” savings program, you give customers the opportunity to save up for high-quality cleaning products from Rowenta and Leifheit. The product line includes vacuum cleaners, smart floor mops, and window cleaners—a complete range of trusted premium brands that make household chores easier. It’s a practical savings goal that drives more store visits, higher spending, and greater customer loyalty.

50+ Successful Concepts

Trusted top brands for every household

A savings campaign with high practical value

Cleaning is part of everyday life. With Rowenta and Leifheit, you can offer your customers products that make this task easier, faster, and more efficient. Precisely because these are products that people don’t buy on a whim, a savings campaign is an attractive alternative. Customers save up for quality at a competitive savings price.

Why choose Stralend schoon?

Customers save up specifically for high-quality cleaning products and return to your supermarket more often.

The loyalty program encourages customers to fill up their loyalty cards more quickly.

Rowenta and Leifheit are known for their quality, innovation, and ease of use.

A complete selection for virtually every household.

Customers save up specifically for high-quality cleaning products and return to your supermarket more often.

The loyalty program encourages customers to fill up their loyalty cards more quickly.

Rowenta and Leifheit are known for their quality, innovation, and ease of use.

A complete selection for virtually every household.

When should you use Stralend Schoon?

Stralend Schoon is a good choice if you:

We want to reward customers with strong A-brands.
You want to increase store traffic and boost spending.
A practical savings concept that appeals to a broad target audience.
You want to combine a campaign with demonstrations or local events.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens Account Manager BE

Local
Personal
Results-oriented

Flor van Oosterwyck
Account Manager BE

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten Account Manager NL

Local
Personal
Results-oriented

Fabio CavalariAccount Manager BE

Local
Personal
Results-oriented

Frank Woltering
Account Manager NL & Partner

Local
Personal
Results-oriented

Sharon Stupers
Account Manager NL

Local
Personal
Results-oriented

Tobias Ressman
Account Manager DE

Schedule your appointment with no obligation

Enter your information, and our experts will contact you.

Frequently Asked Questions About Stralend Schoon

Which products are part of the concept?

The product line consists of a complete selection of cleaning products from Rowenta and Leifheit. These include vacuum cleaners, stick vacuums, floor cleaners, floor mops, window cleaners, and various cleaning accessories.

Thanks to the combination of electrical appliances and practical tools, there is an attractive savings goal for virtually every household.

Can we demonstrate the products on the store floor?

Yes. Demonstrations work especially well for cleaning products. Let customers experience for themselves just how powerful a stick vacuum or floor cleaner is, or organize a demonstration afternoon in collaboration with a local partner.

By showcasing the products in action, you can increase engagement with the campaign and encourage participation.

Which premium brands are part of the concept?

Stralend Schoon combines Rowenta’s innovative technology with Leifheit’s practical cleaning solutions. These are two brands that customers know and trust, and that have been renowned for years for their quality, durability, and ease of use.

As a result, you’re offering a savings program with products that customers really want to save up for.

More than just a savings plan

With Stralend Schoon, you offer customers the opportunity to save up for everyday products. The combination of two strong premium brands, a complete product range, and an attractive savings program makes this concept appealing to virtually every household.

This is how you create a campaign that drives more store visits, increases spending, and provides a positive shopping experience for your customers.

Our Other Services

Let us boost your campaign with our services.

Check out our other concepts

Discover more ideas that help build stronger local connections with your customers.

JBL

Reward your customers with premium audio from the trusted A-brand JBL.

Tefal Cooking Made Easy

Reward customers with smart kitchen appliances from a trusted top brand.

Tefal Knives

Reward customers with a complete knife set from the trusted premium brand Tefal.

My Pets & Me

A whole family of animals that’s fun to cuddle and collect.

Plaids & Badjassen

Comfortabele plaids en badjassen van Cosy & Soft voor extra warmte en ontspanning thuis.

Van der Valk Duvets

Luxury Van der Valk comforters for hotel-style comfort at home.

Cosy & Soft Washable Duvets

The practical comfort of Cosy & Soft duvets with a permanent cover.

Van der Valk Bath Towels

Soft, durable towels that bring everyday comfort and the hotel experience into your home.

Licensed Cuddle Pillows

Recognizable stuffed animals featuring popular characters that provide comfort and fun.

Gardena

Gardena products that make garden maintenance easier.

Van der Valk Pillows

High-quality pillows that bring hotel-style comfort to your home.

Silit Cooking and Dining

High-quality kitchen products from Silit for everyday use.

Tefal Pans

Tefal's premium Everblack cookware collection

Full Steam Ahead

Practical household products from trusted top brands that make everyday life easier.

BaByliss

Offer your customers professional styling and hair care products from BaByliss.

Tefal Frying

High-quality frying pans and stew pots from a trusted top brand.

Memory Bracelet

A personalized memory bracelet that makes beautiful moments tangible.

Fresh ’n Rebel

Stylish audio and lifestyle products from the trusted brand Fresh ’n Rebel.

Le Sudcase

Luggage and travel accessories from Le Sudcase for your next vacation.

Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Ways to reward customers with premium-brand products.