Een knuffelconcept dat gezinnen laat terugkomen

With “My Pets & Me,” you give your customers the opportunity to save up for a collection of soft stuffed animals, each with its own name, personality, and story. From a curious guinea pig to a loyal dog, every stuffed animal encourages customers to keep saving. Thanks to the extensive collection and matching merchandise, this concept drives repeat visits, higher spending, and a strong connection with families.

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Saving for a whole family of pets

A savings program full of hugs and experiences

Children often don't choose just one stuffed animal; they want to collect the entire line. This encourages families to come back regularly to continue saving up. The combination of stuffed animals and complementary products keeps the concept appealing throughout the entire campaign.

In addition to the seven plush toys, the collection has been expanded to include XXL plush toys and various merchandise. This keeps the concept fresh and adds extra collectible value.

Why choose "My Pets & Me"?

The entire plush toy series encourages customers to keep coming back.

Customers save up specifically for their favorite stuffed animals and merchandise.

An accessible concept that appeals especially to families with young children.

In addition to the stuffed animals, customers can collect points toward various other products.

The entire plush toy series encourages customers to keep coming back.

Customers save up specifically for their favorite stuffed animals and merchandise.

An accessible concept that appeals especially to families with young children.

In addition to the stuffed animals, customers can collect points toward various other products.

When should you use "My Pets & Me"?

This concept is a good choice if you:

Build loyalty among families with young children at your supermarket.
We want to encourage more repeat visits with an attractive loyalty program.
You're looking for a concept with high collectible value.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens Account Manager BE

Local
Personal
Results-oriented

Flor van Oosterwyck
Account Manager BE

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

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Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten Account Manager NL

Local
Personal
Results-oriented

Fabio CavalariAccount Manager BE

Local
Personal
Results-oriented

Frank Woltering
Account Manager NL & Partner

Local
Personal
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Sharon Stupers
Account Manager NL

Local
Personal
Results-oriented

Tobias Ressman
Account Manager DE

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Which products are part of the concept?

The concept is based on seven different stuffed animals, each with its own personality. The product line can also be expanded to include, among other things, XXL stuffed animals, a water bottle, a friendship book, a kids’ camera, a vet set, a printed canvas, a small suitcase with an animal passport, and a storybook.
This combination creates a complete concept that continues to surprise children and motivates families to keep saving.

Why does this concept work so well for families?

Children quickly form a bond with their favorite stuffed animal and want to complete their collection. Parents enjoy collecting with their children and have fun putting together the complete set.
This creates a positive shopping experience that goes beyond just grocery shopping.

Do the stuffed animals have names yet?

No. That’s exactly what makes the concept so much fun. Every child gets to name their own stuffed animal and make it their own little friend.
This gives each stuffed animal a personal touch and creates even more engagement with the concept.

More Than Just a Hug

"My Pets & Me" is more than just a savings program. It brings together fun, imagination, and the joy of collecting in a single campaign.

By combining stuffed animals, merchandise, and a simple rewards program, you can create a campaign that families will remain excited about for weeks. This not only encourages repeat visits but also helps build a strong connection between your supermarket and young families.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Ways to reward customers with premium-brand products.