With the licensed cuddle pillows, you give customers the chance to save up for stuffed animals featuring well-known characters, such as Disney figures. The cuddle pillows aren’t just soft and comfortable—thanks to their handy hand warmers, they also provide extra warmth while relaxing or on the go. It’s a concept that immediately appeals to children.
Children instantly recognize their favorite characters and love to collect them. This creates an appealing collectible concept that generates a lot of excitement on the sales floor. The combination of a stuffed animal, pillow, and hand warmer also makes the product unique and suitable for everyday use.
For parents, it's a practical, high-quality gift, while children get a new cuddly friend.
This concept is a good choice if you:
Roy Spitters
Account Manager BE
Jonas Lemmens Account Manager BE
Flor van Oosterwyck
Account Manager BE
Léon van Reijmersdal
Account Manager NL & Partner
Anouk Voets
Account Manager NL
Jeffrey Schouten Account Manager NL
Fabio CavalariAccount Manager BE
Frank Woltering
Account Manager NL & Partner
Sharon Stupers
Account Manager NL
Tobias Ressman
Account Manager DE
The licensed stuffed animal line is perfect for additional in-store promotions. For example, organize a scavenger hunt where life-size stuffed animals are hidden throughout the store, let children color in coloring pages, or ask them to share photos of their stuffed animal friends on social media.
Activities like these help increase engagement with the campaign and provide extra fun for families.
A mascot can be used in many different ways. Examples include store openings, local events, children’s activities, loyalty programs, and in-store promotions.
In addition, the mascot can appear on social media, in print materials, on point-of-sale materials, and even on merchandise. This creates a single, recognizable image that customers encounter at various times.
The licensed cuddly pillows bring a smile to children’s faces and drive more foot traffic to your supermarket. Thanks to the recognizable characters and their high collectible value, families remain enthusiastic about saving money.
This is how you create a concept that not only fosters greater loyalty but also creates fond memories that will last a long time.
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