Reward customers with hotel-style comfort at home

With a Van der Valk Pillows savings program, you give customers the opportunity to save up for the original Suite Pillows they know from Van der Valk Hotels. A premium-quality product that ensures optimal sleeping comfort and serves as an attractive savings goal for a broad target audience.

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Comfort that customers enjoy every night

The luxury of a hotel suite, right at home

Van der Valk has been known for years for its hospitality, comfort, and quality. The original Suite Pillows bring that same hotel experience to your customers’ bedrooms. Thanks to the high-quality materials and comfortable size, they can enjoy the same sleeping comfort at home as they would during a stay at a Van der Valk Hotel.

Why choose Van der Valk pillows?

Customers save up specifically for a premium-quality pillow and return to your supermarket more often.

The loyalty program encourages customers to fill up their loyalty cards more quickly.

Van der Valk is known for comfort, quality, and reliability.

A practical savings goal that comes in handy in just about every household.

Customers save up specifically for a premium-quality pillow and return to your supermarket more often.

The loyalty program encourages customers to fill up their loyalty cards more quickly.

Van der Valk is known for comfort, quality, and reliability.

A practical savings goal that comes in handy in just about every household.

When should you use Van der Valk Pillows?

Van der Valk Pillows is a good choice if you:

We want to reward customers with a premium-quality product.
You want to increase store traffic and boost spending.
A savings concept that appeals to a broad target audience.
We want to combine a campaign with an enhanced in-store experience.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens Account Manager BE

Local
Personal
Results-oriented

Flor van Oosterwyck
Account Manager BE

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten Account Manager NL

Local
Personal
Results-oriented

Fabio CavalariAccount Manager BE

Local
Personal
Results-oriented

Frank Woltering
Account Manager NL & Partner

Local
Personal
Results-oriented

Sharon Stupers
Account Manager NL

Local
Personal
Results-oriented

Tobias Ressman
Account Manager DE

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Frequently Asked Questions About Van der Valk Pillows

Are these the same pillows as the ones at Van der Valk Hotels?

Yes. Customers are saving up for the original Suite Pillows, which are also used in Van der Valk Hotels. It is precisely that recognizable hotel quality that makes the concept appealing and ensures that many customers are eager to participate in the campaign.

What are the dimensions of the Van der Valk pillows?

The Van der Valk Suite Pillows measure 60 × 70 cm.

How can you make the campaign more engaging?

Let customers experience the comfort for themselves by creating an inviting hotel suite-style display on the sales floor. You can also expand the campaign with a giveaway where customers have a chance to win an overnight stay at Van der Valk, or collaborate with employees who share their personal experiences with the pillow after testing it themselves.

More than just a savings plan

With Van der Valk Pillows, you offer your customers the opportunity to save up for a quality product they’ll use every night. The combination of a strong brand, an attractive savings program, and a recognizable hotel experience makes this concept a valuable addition to your savings campaigns.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Ways to reward customers with premium-brand products.