Choice-based concepts that make appreciation personal

Give recipients the freedom to choose for themselves. With choice-based concepts, you increase the relevance of every reward moment and make your appreciation personal, relevant and scalable.

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Greater impact through freedom of choice

Flexible gift concepts for every audience


The value of a reward is determined by the recipient. With choice-based concepts, you let people choose what suits them best, making the recognition more meaningful and memorable.

It all starts with one question:

What kind of impact do you want to make?

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More appreciation

Let recipients choose what matters to them
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Higher relevance

Aligns with personal preferences
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A more impactful experience

Make the moment personal and memorable
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Greater satisfaction

Prevent mismatches and boost appreciation
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Scalable personalisation

Offer freedom of choice without adding complexity

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Frequently asked questions about choice-based concepts

What is a choice-based concept?

A choice-based concept is a reward solution that allows recipients to choose from a variety of rewards. This ensures that the rewards better align with personal preferences, thereby increasing their perceived value and impact.

Choice-based incentives increase the perceived value of a reward. Because people make their own choices, they perceive greater value and are more likely to be satisfied. This leads to higher engagement and increased usage.

Choice-based concepts are suitable for a variety of target audiences and occasions, such as incentives, campaignsand employee gifting. Freedom of choice is particularly effective when preferences vary.

You typically see higher participation rates, greater redemption ratesand a more positive response to rewards. In addition, you reduce complexity because a single concept can serve multiple target audiences.

By using a centralised rewards structure and a flexible offering. This allows you to maintain control over costs and setup, while giving users maximum freedom of choice.

Bring choice-based concepts to life

Want to implement choice-based concepts without complexity? STERKADO, part of the Touch Group, develops and implements scalable choice-based solutions that allow you to personalise your rewards and appreciation. From reward selection to full implementation, tailored to your target audience and objectives.

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Want to make your appreciation more personal and relevant?

Discover how you can use choice-based concepts to maximize the impact of your rewards.

What to expect

  • Understanding your target audience and key moments
  • Advice on choosing the right choice-based concept
  • A clear proposal for setup and implementation