Bring local history to life with a historical scrapbook

Q: Does it take a lot of time to gather all the historical information?

Developing a historical scrapbook requires thorough preparation. On average, the process takes about eight months. During this time, historical societies, archives, and other involved parties collect photos, stories, and background information to be included in the scrapbook. Although this takes time, we’ve noticed that historical societies often participate with great enthusiasm. For them, it’s a wonderful opportunity to bring local history to the attention of a wide audience. We guide you through the entire process and assist with collecting, selecting, and processing all content, so that you, as a supermarket owner, have as little to worry about as possible.

With a historical scrapbook, you can bring the stories, places, and people of your city or town to life. Customers collect images of local buildings, organizations, businesses, and special events, thereby discovering the history of their own community. It’s a concept that brings together history, a sense of familiarity, and local pride.

A concept that connects generations

Bring history to life for young and old alike

A historical scrapbook brings back memories for older people and introduces younger generations to the history of their community. By saving, collecting, and flipping through the pages together, conversations arise around the kitchen table, and a sense of connection to the local community grows.

Together with historical societies and local experts, we collect special stories and images that give the album a unique and authentic character.

Why Choose the Historical Scrapbook?

Customers discover the history of their own neighborhood and feel a stronger connection to the community.

Saving images encourages repeat visits throughout the entire campaign.

A concept that appeals to both young and old and brings generations together.

Historical stories often attract a lot of attention from local and regional media.

A popular concept that has been successfully implemented for many years in the Netherlands, Belgium, and Germany.

Customers discover the history of their own neighborhood and feel a stronger connection to the community.

Saving images encourages repeat visits throughout the entire campaign.

A concept that appeals to both young and old and brings generations together.

Historical stories often attract a lot of attention from local and regional media.

A popular concept that has been successfully implemented for many years in the Netherlands, Belgium, and Germany.

When do you use a historical scrapbook?

A historical scrapbook is a good idea when you:

You want to connect customers with your supermarket in a unique way.
We want to strengthen local pride and engagement.
You're looking for a concept that appeals to multiple generations.
We want to encourage repeat visits through a loyalty program.
We would like to collaborate with historical societies and local organizations.
You want to draw extra attention to an anniversary, a village festival, or a special local event.
You're looking for a concept that resonates strongly with the local community.
Generate additional publicity and media attention.
Your supermarket wants to position itself as a socially responsible business in the region.
I want to leave a lasting impression on the community.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens Account Manager BE

Local
Personal
Results-oriented

Flor van Oosterwyck
Account Manager BE

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten Account Manager NL

Local
Personal
Results-oriented

Fabio CavalariAccount Manager BE

Local
Personal
Results-oriented

Frank Woltering
Account Manager NL & Partner

Local
Personal
Results-oriented

Sharon Stupers
Account Manager NL

Local
Personal
Results-oriented

Tobias Ressman
Account Manager DE

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Frequently Asked Questions About the Historical Scrapbook

Where does the album's content come from?

The content of the historical scrapbook is compiled in collaboration with historical societies, archives, local organizations, and other relevant parties in the area.

Together, we collect special photos, stories, and events that are characteristic of the region. This results in an album that is not only historically interesting but also resonates deeply with customers.

Does it take a lot of time to gather all the historical information?

Creating a historical scrapbook requires thorough preparation. On average, the process takes about eight months. During this time, historical societies, archives, and other involved parties collect photos, stories, and background information to be included in the scrapbook.

Although this takes time, we’ve found that historical societies are often very enthusiastic about participating. For them, it’s a great opportunity to bring local history to the attention of a wide audience. We guide you through the entire process and assist with collecting, selecting, and processing all content, so that you, as a supermarket owner, have as little to worry about as possible.

Why does a historical scrapbook work so well?

People are curious about their own surroundings. Old photos, familiar places, and remarkable stories evoke a sense of recognition, spark conversations, and stir emotions.

It is precisely this combination of nostalgia and local pride that makes this concept so powerful. Customers aren’t just saving images—they’re collecting memories. This creates a strong sense of connection to both the album and your supermarket.

In addition, the concept literally brings people together. During the campaign, swap meets are often organized where collectors can exchange missing images. These gatherings typically attract many visitors and generate extra buzz around your supermarket.

An active community often forms online as well. Through Facebook groups and other social media channels, customers connect with one another to exchange images and complete their scrapbooks. This keeps the concept alive even outside the store and builds engagement throughout the entire campaign.

Clubs can easily register using an online registration form. Once the registration period ends, you’ll receive a list of all registrations. You then decide which clubs will participate in the program. Therefore, registering does not automatically mean that a club will be selected.

No. In addition to sports clubs, music groups, schools, foundations, charities, and other nonprofit organizations can also participate. This way, the concept aligns well with local community life and your supermarket’s commitment to social responsibility.

More than just a scrapbook

A historical scrapbook tells the story of a community. It brings back memories, introduces new generations to the past, and fosters a sense of connection among residents.

For your supermarket, this means a concept that fosters customer engagement, drives more store visits, and builds a strong local presence. This way, your supermarket becomes not just a place to do your grocery shopping, but also a place where stories come together.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Ways to reward customers with premium-brand products.

Bring local history to life with a historical scrapbook

A concept that connects generations

Bring history to life for young and old alike

Strengthens local pride

High Customer Engagement

Suitable for all ages

Local media coverage

Proven Success