A board game full of local references

Q: What do you get with a "Rondje" package?

We handle the entire concept so you can get started right away. You’ll receive personalized board games, loyalty cards, loyalty stamps, and in-store promotional materials, among other things. In addition, you can expand the campaign with supplementary marketing tools, such as a professional drone video of your supermarket and the surrounding area. This will give the concept extra visibility on social media, your website, or digital signage.

With Rondje, you give customers a unique board game that features recognizable places in your city or town. From iconic buildings and well-known streets to distinctive locations: everything is incorporated into a game developed specifically for your supermarket. Customers collect points toward the board game while they shop, taking a piece of local pride home with them.

50+ Successful Concepts

Local Recognition at the Kitchen Table

A game that brings people together

A game night is all about having fun, spending time together, and creating special moments with family and friends. With Rondje, your supermarket becomes part of that experience. Customers play a game in which they recognize their own surroundings while enjoying a fun evening at home.

Because the game is available exclusively at your supermarket, it creates an attractive savings program that drives additional store visits and leaves a lasting impression.

Why choose Rondje?

Customers collect points for the board game while they shop and come back more often to fill up their loyalty cards.

The game is full of familiar locations and landmarks from your city or town.

Rondje is available only at your local supermarket during the campaign.

Even after the campaign ends, the game continues to appear on the table regularly.

Customers collect points for the board game while they shop and come back more often to fill up their loyalty cards.

The game is full of familiar locations and landmarks from your city or town.

Rondje is available only at your local supermarket during the campaign.

Even after the campaign ends, the game continues to appear on the table regularly.

When should you use "Rondje"?

"Rondje" is a good option if you:

We want to implement a unique loyalty program that will increase store traffic.
We want to strengthen a sense of local identity and pride.
We want to surprise customers with an exclusive product that isn't available anywhere else.
You're looking for a concept that will remain visible even after the campaign ends.

Discover what local marketing can do for your supermarket

Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.

Local
Personal
Results-oriented

Roy Spitters
Account Manager BE

Local
Personal
Results-oriented

Jonas Lemmens Account Manager BE

Local
Personal
Results-oriented

Flor van Oosterwyck
Account Manager BE

Local
Personal
Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

Local
Personal
Results-oriented

Anouk Voets
Account Manager NL

Local
Personal
Results-oriented

Jeffrey Schouten Account Manager NL

Local
Personal
Results-oriented

Fabio CavalariAccount Manager BE

Local
Personal
Results-oriented

Frank Woltering
Account Manager NL & Partner

Local
Personal
Results-oriented

Sharon Stupers
Account Manager NL

Local
Personal
Results-oriented

Tobias Ressman
Account Manager DE

Schedule your appointment with no obligation

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Frequently Asked Questions About Rondje

How is the game put together?

Each edition of Rondje is specially designed for your supermarket and the surrounding area. Together, we decide which buildings, streets, squares, and other landmarks will be featured on the game board. In total, the game includes 22 photos, one of which is always a picture of your supermarket.

Do we have to submit the photos for Rondje ourselves?

No, that’s not necessary. Do you have any suitable photos of your own? If so, we can use them for the game’s design. If no images are available yet, we can hire a professional photographer to capture the desired locations and landmarks.

Together, we'll decide which locations deserve a spot on the game board, creating a unique local edition.

What do you get with a "Rondje" package?

We provide the complete package so you can get started right away. Among other things, you’ll receive personalized board games, loyalty cards, loyalty stamps, and point-of-sale materials for your store.

In addition, you can expand the campaign with additional communication tools, such as a professional drone video of your supermarket and the surrounding area. This will give the concept extra visibility on social media, your website, or digital signage.

Why does Rondje work so well?

Rondje brings people together. Game nights are filled with laughter, intense competition, and meaningful conversations. By making your supermarket part of that experience, you create a positive association that will last long after the campaign ends.

In addition, the game is available exclusively at your supermarket and only during the campaign period. This increases its appeal, encourages customers to participate in the savings program, and drives repeat visits.

More than just a board game

Rondje is more than just a savings product. It’s a local game that brings together a sense of familiarity, fun, and engagement.

Customers don't just take a board game home with them—they also take a little piece of their own neighborhood. That way, even after the campaign ends, your supermarket will continue to be part of those cozy moments around the kitchen table.

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Discover the power of local marketing

Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.

Here's what you can expect:

Insights into how to strengthen your local identity.
Inspiration for connecting with customers through local pride and community organizations.
Ideas for enhancing the in-store experience.
Ways to reward customers with premium-brand products.

A board game full of local references

50+ Successful Concepts

Local Recognition at the Kitchen Table

A game that brings people together

More repeat visits

Strengthens local pride

Available exclusively

A Lasting Memory