A local mug is more than just a practical item. It’s a tangible reminder of your city or town. With unique designs featuring recognizable buildings, historic sites, and local icons, you can create a product that customers use every day and love to collect.
Every time customers pour themselves a cup of coffee or tea, they’re reminded of where they live. This creates a concept that showcases local pride and fosters a lasting connection with your supermarket.
While many promotional items disappear over time, mugs often find a permanent place in people’s homes or offices. Every time customers pour themselves a cup of coffee or tea, they’re reminded of where they live and your supermarket.
The combination of ease of use, local recognition, and an attractive design creates a concept that customers are eager to take advantage of.
Local mugs are a great idea when you:
Roy Spitters
Account Manager BE
Jonas Lemmens Account Manager BE
Flor van Oosterwyck
Account Manager BE
Léon van Reijmersdal
Account Manager NL & Partner
Anouk Voets
Account Manager NL
Jeffrey Schouten Account Manager NL
Fabio CavalariAccount Manager BE
Frank Woltering
Account Manager NL & Partner
Sharon Stupers
Account Manager NL
Tobias Ressman
Account Manager DE
The possibilities are virtually endless. Think of historic buildings, recognizable street scenes, local landmarks, monuments, or other distinctive spots in your city or town. It’s important, however, that the images are suitable for a landscape (horizontal) layout, so they can be arranged nicely all around the mug.
Together, we'll determine which images best suit your environment and target audience.
A mug collection consists of several unique designs. That’s precisely what creates a strong collecting effect. Customers want to complete their collection and therefore continue to actively save up throughout the campaign.
This leads to greater engagement and more repeat visits to your supermarket.
Local mugs are always offered as part of a loyalty program. Customers receive stamps with their purchases and can use them to collect different mug designs.
Because each mug has a unique design, it creates an attractive collection that customers are eager to keep collecting.
Local mugs are an excellent follow-up to a historical photo album. You can choose to use images that aren’t included in the album, allowing customers to rediscover special places, buildings, or stories from the area.
No. In addition to sports clubs, music groups, schools, foundations, charities, and other nonprofit organizations can also participate. This way, the concept aligns well with local community life and your supermarket’s commitment to social responsibility.
A locally made mug brings together stories, memories, and a sense of familiarity in a single product. Customers don’t just take a mug home with them—they also take home a piece of their own city or town.
Since the mug is used every day, it keeps the memory of your supermarket alive. This way, you create a concept that makes local pride tangible and ensures it will have a place on the kitchen table for years to come.
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