With Bingo, you can turn a trip to the supermarket into an experience. Customers receive a bingo card and follow the announcement of new numbers throughout the campaign. The combination of excitement, fun, and attractive prizes ensures that customers return to the store regularly and stay engaged through social media.
Bingo is a familiar game that almost everyone knows. By turning it into a local supermarket concept, you create a fun reason for customers to stop by more often. Every new drawing brings excitement and creates additional touchpoints with your supermarket.
Bingo is a good option when you:
Roy Spitters
Account Manager BE
Jonas Lemmens Account Manager BE
Flor van Oosterwyck
Account Manager BE
Léon van Reijmersdal
Account Manager NL & Partner
Anouk Voets
Account Manager NL
Jeffrey Schouten Account Manager NL
Fabio CavalariAccount Manager BE
Frank Woltering
Account Manager NL & Partner
Sharon Stupers
Account Manager NL
Tobias Ressman
Account Manager DE
To ensure optimal preparation, we recommend allowing at least six weeks. During this time, we will prepare the design of the bingo cards, the promotional materials, and any prizes so that the campaign can get off to a smooth start.
That's up to you. In practice, many supermarkets choose to have about 500 winning bingo cards. Experience shows that not all winning cards are turned in, so you can adjust the prize distribution accordingly.
You decide which prizes will be part of the Bingo concept. Often, one or more grand prize winners are drawn from among all the winning bingo cards. Examples include one minute of free shopping, an electric bike from a local bike shop, a hot-air balloon ride, or a television. By sourcing these prizes locally, you directly strengthen your partnership with local businesses.
The remaining winning bingo cards can be redeemed for a smaller prize, such as a pack of stroopwafels, a gift certificate, or another product from your product line. This way, every winner receives a nice reward, and the concept remains appealing to a broad target audience.
Clubs can easily register using an online registration form. Once the registration period ends, you’ll receive a list of all registrations. You then decide which clubs will participate in the program. Therefore, registering does not automatically mean that a club will be selected.
No. In addition to sports clubs, music groups, schools, foundations, charities, and other nonprofit organizations can also participate. This way, the concept aligns well with local community life and your supermarket’s commitment to social responsibility.
Bingo combines in-store visits, customer engagement, and the shopping experience into a single concept. Each drawing creates a new opportunity to connect with customers and gives them an extra reason to return to your supermarket.
By combining excitement, prizes, and interaction, your supermarket will stay top-of-mind throughout the campaign. This is a fun and accessible way to build customer loyalty and engagement.
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