With “Crack the Safe,” you can add an exciting game element to a trip to the supermarket. Customers receive a unique code that allows them to try to open the safe. If they manage to enter the correct code, they instantly win a great prize. It’s a concept that sparks curiosity, creates an engaging experience, and encourages additional store visits.
"Crack the Safe" is all about excitement and rewards. Customers look forward to their chance to open the safe and are eager to come back and try again. The eye-catching safe on the sales floor immediately draws attention and sparks conversations among customers.
It is precisely the combination of surprise, interaction, and prizes that makes this concept suitable for any target audience.
"Crack the Safe" is a good option if you:
Roy Spitters
Account Manager BE
Jonas Lemmens Account Manager BE
Flor van Oosterwyck
Account Manager BE
Léon van Reijmersdal
Account Manager NL & Partner
Anouk Voets
Account Manager NL
Jeffrey Schouten Account Manager NL
Fabio CavalariAccount Manager BE
Frank Woltering
Account Manager NL & Partner
Sharon Stupers
Account Manager NL
Tobias Ressman
Account Manager DE
When customers reach a predetermined spending amount, they receive a voucher with a unique code. With this code, they can try to open the safe located on the store floor.
If a customer enters the correct code, the safe opens and the customer immediately wins the prize inside. Precisely because customers don’t know in advance whether their code is correct, this creates extra excitement and engagement.
That's entirely up to you. Many supermarkets offer gift cards, free products, grocery baskets, or local prizes from nearby businesses.
By regularly updating the contents of the display case, the concept remains surprising and appealing to customers. In addition, it offers opportunities to collaborate with local businesses and generate additional visibility.
Yes. Together, we’ll determine how the concept will be structured, what prices will be set, and how customers can participate. We’ll then provide support with materials, communication, and implementation.
This allows you to create a striking concept—without much extra work—that generates excitement, enhances the shopping experience, and engages customers.
"Crack the Safe" is typically on display in the store for two weeks. This period ensures an engaging experience and encourages customers to come back regularly.
Would you like to extend the campaign? If so, the concept can easily be expanded to three weeks, giving even more customers the chance to participate and keeping the campaign visible in the store for longer.
No. In addition to sports clubs, music groups, schools, foundations, charities, and other nonprofit organizations can also participate. This way, the concept aligns well with local community life and your supermarket’s commitment to social responsibility.
"Crack the Safe" isn't just about what's inside the safe. It's about the suspense of the moment. Will the door open or not? It's precisely that curiosity that keeps customers actively engaged and looking forward to their next chance.
This is how you create a concept that enhances the customer experience, encourages more interaction, and leaves customers with a positive memory of your supermarket.
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