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  • 25+ years of experience
  • 20,000+ successful campaigns
  • Helped 1,000+ supermarkets

An exciting comic sticker album from your supermarket

With "The Crazy Store," you can turn your supermarket into the setting of an exciting comic book. Customers collect sticker packs to complete the local comic book and unravel the mystery step by step. The combination of an ongoing story, recognizable illustrations, and a local character creates a concept that drives more store visits, engagement, and lots of fun for young and old alike.

50+ Successful Concepts

A story that keeps customers coming back

A savings program full of excitement and adventure

The strangest things happen at The Crazy Store. Shopping carts move on their own, products disappear, and the supermarket seems to have a mind of its own. Who’s behind all this? Customers won’t find out until they’ve collected all the stickers in the album.

The final stickers, which reveal the story’s conclusion, are not distributed until the end of the campaign. This keeps customers engaged and motivated to continue saving throughout the entire campaign.

Why Choose Stripstickeralbum?

More store visits

Customers keep coming back to collect new sticker packs and complete the story.

Increases average spending

Sticker packs are linked to purchases, which encourages customers to spend more.

High engagement

The gripping story keeps customers hooked until the very last page.

Full campaign

From sticker albums and point-of-sale materials to online communication: we handle the entire concept.

More store visits

Customers keep coming back to collect new sticker packs and complete the story.

Increases average spending

Sticker packs are linked to purchases, which encourages customers to spend more.

High engagement

The gripping story keeps customers hooked until the very last page.

Full campaign

From sticker albums and point-of-sale materials to online communication: we handle the entire concept.

When do you use the Crazy Store?

De Waanzinnige Winkel is a good fit if you:

  • To increase store traffic through a unique loyalty program.
  • Want to build loyalty among families and children toward your supermarket in a fun way.
  • Are you looking for a campaign that will keep surprising people for several weeks?
  • We want to implement a concept that creates a buzz on the sales floor.
Discover what local marketing can do for your supermarket
Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.
  • Local
  • Personal
  • Results-oriented

Roy Spitters
Account Manager BE

  • Local
  • Personal
  • Results-oriented

Jonas Lemmens Account Manager BE

  • Local
  • Personal
  • Results-oriented

Flor van Oosterwyck
Account Manager BE

  • Local
  • Personal
  • Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

  • Local
  • Personal
  • Results-oriented

Anouk Voets
Account Manager NL

  • Local
  • Personal
  • Results-oriented

Jeffrey Schouten Account Manager NL

  • Local
  • Personal
  • Results-oriented

Fabio CavalariAccount Manager BE

  • Local
  • Personal
  • Results-oriented

Frank Woltering
Account Manager NL & Partner

  • Local
  • Personal
  • Results-oriented

Sharon Stupers
Account Manager NL

  • Local
  • Personal
  • Results-oriented

Tobias Ressman
Account Manager DE

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Frequently Asked Questions About the Crazy Store

How does the comic sticker album work?

Customers receive sticker packs with their purchases and collect them in a specially designed comic book. Each sticker advances the story a step further and helps unravel the mystery.
By making the final chapters available only at the end of the campaign, there is a strong incentive to complete the collection.

We provide everything needed for a successful campaign. This includes the comic sticker album, sticker packs, point-of-sale materials, and online communication tools.
In addition, there are various expansion options, such as displays, aisle signs, coloring pages, and extra decorations to fully immerse your supermarket in the atmosphere of the Waanzinnige Winkel.

Yes. The comic book can be tailored to your supermarket and its surroundings. By adding recognizable elements from the store or the region, you create a story that resonates even more deeply with your customers.
This makes the concept more personal and further increases engagement during the campaign.

More than just a sticker album

De Waanzinnige Winkel is more than just a loyalty program. It’s an exciting story that piques customers’ curiosity and keeps them coming back to your supermarket time and time again.

From the first sticker to the mystery’s resolution: every page contributes to a unique in-store experience. This is how you create a campaign that drives more store visits, greater engagement, and a lasting memory of your supermarket.

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Check out our other concepts

Discover more ideas that help build stronger local connections with your customers.

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A local bingo event that offers fun, excitement, and an extra reason to visit the store.

Win a Prize

With "Grijp ’n Prijs," you can add a fun and surprising element to a trip to the supermarket.

Crack the Safe

With "Crack the Safe," you can add an exciting game element to your trip to the supermarket.
Discover the power of local marketing
Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.
Schedule a consultation

Here's what you can expect:

  • Insights into how to strengthen your local identity.
  • Inspiration for connecting with customers through local pride and community organizations.
  • Ideas for enhancing the in-store experience.
  • Ways to reward customers with premium-brand products.
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