With “Grab a Prize,” you add a fun and surprising element to the supermarket visit. Customers receive a token that allows them to take a turn at the claw machine. If they manage to grab a ball, they receive a fun prize. It’s precisely this combination of excitement, surprise, and reward that creates an extra sense of enjoyment and a positive shopping experience.
The claw machine is a real eye-catcher on the store floor. It piques customers’ curiosity, makes them stop for a moment, and adds an exciting twist to their shopping experience. It’s precisely this combination of fun, surprise, and reward that makes “Grijp ’n Prijs” a concept that appeals to young and old alike.
It also creates additional touchpoints with your supermarket and gives customers a fun reason to come back.
"Grab a Prize" is a great concept if you:
Roy Spitters
Account Manager BE
Jonas Lemmens Account Manager BE
Flor van Oosterwyck
Account Manager BE
Léon van Reijmersdal
Account Manager NL & Partner
Anouk Voets
Account Manager NL
Jeffrey Schouten Account Manager NL
Fabio CavalariAccount Manager BE
Frank Woltering
Account Manager NL & Partner
Sharon Stupers
Account Manager NL
Tobias Ressman
Account Manager DE
Customers receive a coin when they spend a predetermined amount. With this coin, they can try their luck at the claw machine. Each capsule contains a voucher that can be redeemed immediately for a prize.
It is precisely the element of surprise that makes the concept so popular. Customers know there’s always something to be won, but they don’t know exactly what they’ll get. This creates excitement, enthusiasm, and a fun experience on the sales floor.
Yes. "Grijp ’n Prijs" can be customized entirely to your liking. You decide the minimum spending amount at which customers receive a coin and which prizes are included in the program.
In addition, you can also set the odds of winning yourself. Do you want to give away more or fewer prizes during the campaign? If so, the claw machine is easy to adjust so that the odds of winning can be increased or decreased throughout the campaign.
That's entirely up to you. Many supermarkets offer free products, discount coupons, gift cards, or local prizes from nearby businesses.
By regularly changing the prizes, the concept remains surprising and appealing to returning customers. In addition, it offers opportunities to collaborate with local businesses and create additional visibility for the parties involved.
Clubs can easily register using an online registration form. Once the registration period ends, you’ll receive a list of all registrations. You then decide which clubs will participate in the program. Therefore, registering does not automatically mean that a club will be selected.
No. In addition to sports clubs, music groups, schools, foundations, charities, and other nonprofit organizations can also participate. This way, the concept aligns well with local community life and your supermarket’s commitment to social responsibility.
"Win a Prize" isn't just about winning a prize. It's about the experience. The excitement of the game, the surprise of the capsule, and the instant reward create a positive feeling that customers take home with them.
This is how you create a concept that enhances the shopping experience, encourages more interaction, and puts a smile on your customers’ faces. And it’s precisely that positive experience that helps build a stronger connection with your supermarket.
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