Reward Your Customers Case Study

How can Albert Heijn encourage customers who are staying home to shop at Albert Heijn and increase their average basket size during the slower summer months?

Recommended by

Repeated success

Successful annual savings campaigns for outings starting in 2018.

Sharp offering

Approximately 1 million tickets sold per campaign.

Increased market share

AH's market share increased significantly during the campaign period.

Touch approach

Touch has contracted more than 300 outings in the Netherlands, Belgium, and Germany, including amusement parks, zoos, museums, and wellness resorts. For the Albert Heijn Outings Campaign, Touch serves as the contract holder for all participating parties and handles everything for Albert Heijn by providing all content, e-tickets, and regional promotional materials.

Primary goals

Increased in-store sales
Building brand loyalty

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

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Strategy
Concept
Platform
Fulfilment

Léon van Reijmersdal
Loyalty expert

Strategy
Concept
Platform
Fulfilment

Toon van Gastel
Loyalty expert

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