Mascot Appie the Monkey

For Anke Dijkstra, the owner of the Albert Heijn in Bunde, running a business isn’t just about the numbers. “For me, entrepreneurship is mainly about making a difference,” she says. In a village like Bunde, where everyone still knows everyone else, she wants to be more than just a supermarket—she wants it to be a place where people feel welcome and where the store truly means something to the community.

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Léon van Reijmersdal

Objectives of this case

Strengthening the local identity
Developing a custom mascot that better reflects the personal and local character of Albert Heijn Dijkstra Bunde than a national mascot.
Building greater customer engagement
Surprise customers with a recognizable character that fosters interaction, creates an experience, and builds a stronger emotional connection to the store.
Increase visibility within the community
Participate in local events, clubs, and community activities to further strengthen our connection with the village.

A mascot that suits your store

Not just a standard character, but a unique mascot that perfectly matches your store, your customers, and your surroundings.

Greater local visibility

From events and clubs to campaigns and holidays: a mascot attracts attention and brings people together.

Endless Possibilities for the Customer Experience

A mascot is much more than just an eye-catching figure. Use it for campaigns, giveaways, social media, grand openings, and local events.

Approach

Every mascot starts with the story behind the business owner. We examine the store’s identity, its target audience, and the role the mascot is meant to fulfill. Based on that, we develop a unique character that fits the store’s image and blends in with the local community. Throughout the entire process, we work with you to shape the mascot’s image, personality, and potential applications.

Method

From the initial sketch to a lifelike mascot, we guide you through the entire process. We start with concept development and visualizations, after which the design is refined step by step. Through clear designs and 3D renderings, we bring the character to life early on. Only when everything is just right is the mascot produced and prepared for use in stores, at events, and during local activities.

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

Create an immersive experience on the sales floor

Loop

WithRondje, youcan introducea local board game that’s fully tailored to the area around your store. Through these games, customers earn rewards toward a game that features recognizable locations from their own city or town.

Not a generic national campaign, but a promotion that truly feels like it comes from the region. This fosters engagement, repeat visits, and a strong sense of local connection on the sales floor.