Local Identity Case Study

How can KLM reward frequent travelers and offer an enhanced, personalised travel experience?

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Strengthened loyalty

The programme has strengthened customer loyalty, resulting in frequent repeat purchases and a stable customer base.

Valuable insights

KLM gains insights into customer behaviour and preferences, enabling them to tailor their services and marketing strategies more effectively.

Higher customer satisfaction

The personalised benefits and rewards have led to higher customer satisfaction and positive brand experiences.

Touch approach

The KLM Flying Blue loyalty programmes was specifically designed to reward frequent travelers for their loyalty. Members advance through four tiers within the programme, Explorer, Silver, Goldand Platinum, with each tier offering increasing privileges and benefits.

In addition, members receive personalised offers and promotions tailored to their travel habits, giving them access to exclusive discounts and unique benefits. Touch Incentive plays an active role in this process. We are closely involved in curating this selection and provide a wide range of products, along with the corresponding marketing materials.

Primary goals

Customer loyalty
Increased repeat purchases
Improved customer satisfaction
Data insights

The basis of this campaign

Concept used

Behind every successful campaign is a strong foundation. Discover which concept—or combination of concepts—was used to make this case a success.

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Strategy
Concept
Platform
Fulfilment

Léon van Reijmersdal
Loyalty expert

Strategy
Concept
Platform
Fulfilment

Toon van Gastel
Loyalty expert

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