Case Study: Connecting with Local Organizations

How can Juncker foster a long-term partnership with loyal dealers and encourage them to purchase more bicycle parts and products through the ordering platform?

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Successful kick-off

This is partly due to the enthusiastic Juncker account managers and the user-friendly single sign-on feature on the B2B portal.

High activation

More than 75% of all dealers have activated their Juncker Plus account within four months.

Higher revenue for participants

The sales index for participating dealers is 15% higher than that of non-participating dealers compared to a year ago.

Touch approach

Through the Juncker Plus Points loyalty programme, we encourage engagement and loyalty among bicycle parts dealers. For every €100 dealers spend on bicycle parts each week, they receive 100 Plus Points. In addition, dealers can earn extra points by participating in promotions or events and they receive bonus points when their company celebrates an anniversary. The accumulated points can be redeemed at any time for a wide variety of gifts, such as day trips, movie tickets, gadgetsand in-store items. With the support of the LoyaltyPoint Software & Service package, we handle registration, fulfilmentand part of the marketing communications.

Primary goals

Increasing the value proposition of Juncker Bike Parts by offering additional services
Strengthen and reward the connection and personal relationship with dealers
Provide dealers with an additional tool to help them become attractive employers by allowing their staff to benefit from the programme
Make campaigns more appealing (without offering additional discounts) and focus on specific products
Decline in revenue among mid-range and high-end dealers