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  • 25+ years of experience
  • 20,000+ successful campaigns
  • Helped 1,000+ supermarkets

Creative local marketing that attracts customers , builds loyalty, and keeps them coming back

Touch Local Loyalty helps supermarket owners strengthen their store’s local presence. Through local marketing strategies, we build greater engagement, stronger customer relationships, and lasting customer loyalty.

  • Show what your supermarket stands for and make a difference in your community.
  • Surprise customers with concepts that create a positive shopping experience.
  • Increase your visibility in the neighborhood and stay top of mind with customers.

 

From local customer to loyal fan. That’s what we work toward every day.

Discover our concepts
View customer case studies

50+ Successful Concepts

Touch Local Loyalty

The leading specialist in local marketing for supermarkets

As a supermarket owner, you know how important a strong connection with your customers is. But in a market where prices, product assortments, and national campaigns are becoming increasingly similar, it’s at the local level that you make a difference.
Touch Local Loyalty specializes in local marketing for food retail. We develop and implement concepts that help supermarkets systematically increase their local visibility, engagement, and customer loyalty. We don’t do this with one-size-fits-all solutions, but with an approach tailored to your store, your customers, and your community.

Our mission is clear: to help supermarkets turn customers into true fans.

Discover Our Local Touchpoint Route

Our Concepts

Hitting the Mark Locally with Our Concepts

Every supermarket is different. That’s why we’ve developed a wide range of local marketing concepts designed to boost customer loyalty, foster local engagement, and strengthen your supermarket’s position in the community.

Our concepts are organized into different touchpoints, so you can easily discover which solutions align with your supermarket and your goals.

View all concepts

Show off your local identity

Make your store stand out

Building Local Pride

Put local pride front and center

Connect through local organizations

Strengthen local connections

Create an immersive experience in your store

Make Your Store Unique

Reward your customers

Start with rewards

Make Your Campaigns Even More Effective

Our Services

Check out our Local Touchpoint Route

Make Your Campaigns Even More Effective

Our Services

Our Customers' Success Stories

You'll see the best results in real-world situations. Discover how other business owners have turned their customers into enthusiastic ambassadors for their supermarket.

View Success Stories
  • Create an immersive experience in your store

Bingo Promotion Drives 4% Sales Growth at Jumbo Buitenhof Delft

A simple bingo promotion encouraged customers to return more often and generated a lot of enthusiasm.
  • 4% revenue growth
View case
  • Show off your local identity

Mascot Appie the Monkey

With Appie the Monkey, Albert Heijn Dijkstra gained a unique mascot that became the most recognizable symbol of Bunde.
  • Greater visibility and brand recognition
View case
  • Reward your customers

JBL Campaign Generates Enormous Enthusiasm at Groep PLUS Bouwmans

With the attractive JBL savings campaign, PLUS Bouwmans generated additional store visits from enthusiastic customers.
  • More store visits and an enhanced in-store experience
View case
  • Create an immersive experience in your store

Bingo Promotion Drives 4% Sales Growth at Jumbo Buitenhof Delft

A simple bingo promotion encouraged customers to return more often and generated a lot of enthusiasm.
  • 4% revenue growth
View case
  • Show off your local identity

Mascot Appie the Monkey

With Appie the Monkey, Albert Heijn Dijkstra gained a unique mascot that became the most recognizable symbol of Bunde.
  • Greater visibility and brand recognition
View case
  • Reward your customers

JBL Campaign Generates Enormous Enthusiasm at Groep PLUS Bouwmans

With the attractive JBL savings campaign, PLUS Bouwmans generated additional store visits from enthusiastic customers.
  • More store visits and an enhanced in-store experience
View case
  • Building Local Pride

Historic Oeteldonk Brings Together Thousands of Residents of 's-Hertogenbosch

By drawing on Oeteldonk’s rich history, we increased store traffic and fostered lasting local engagement.
  • Increased Local Engagement by Retailers
View case
  • Connect through local organizations

Delhaize Lokeren Strengthens Its Local Presence with MyClubStars

A local sticker campaign that led to greater visibility, strong sales growth, and lasting customer loyalty.
  • +/- 10% revenue growth
View case
Discover what local marketing can do for your supermarket
Every supermarket is different. That’s why we’d like to work with you to assess your situation and challenges. During our meeting, we’ll use real-world success stories to demonstrate how our local marketing approach works. You’ll discover opportunities to raise your supermarket’s profile even further in the local community and increase customer loyalty.
  • Local
  • Personal
  • Results-oriented

Roy Spitters
Account Manager BE

  • Local
  • Personal
  • Results-oriented

Jonas Lemmens Account Manager BE

  • Local
  • Personal
  • Results-oriented

Flor van Oosterwyck
Account Manager BE

  • Local
  • Personal
  • Results-oriented

Léon van Reijmersdal
Account Manager NL & Partner

  • Local
  • Personal
  • Results-oriented

Anouk Voets
Account Manager NL

  • Local
  • Personal
  • Results-oriented

Jeffrey Schouten Account Manager NL

  • Local
  • Personal
  • Results-oriented

Fabio CavalariAccount Manager BE

  • Local
  • Personal
  • Results-oriented

Frank Woltering
Account Manager NL & Partner

  • Local
  • Personal
  • Results-oriented

Sharon Stupers
Account Manager NL

  • Local
  • Personal
  • Results-oriented

Tobias Ressman
Account Manager DE

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Blogs

Trends, Tips, and Inspiration

The world of food retail is constantly evolving. New developments, changing customer behavior, and local opportunities call for smart decisions. In our blogs, we share real-world examples, insights, and inspiration related to local marketing, customer loyalty, and supermarket development. This way, you can stay up to date on the latest trends and discover right away what works in practice.

Read our blogs
  • Create an immersive experience in your store
  • 6 min.

The Power of Loyalty and Promotion Programs in Supermarkets

As a supermarket owner, you face the same challenge every day: How can I get customers to come back more often, spend more, and choose me over the competition?
Read the article
  • Reward your customers
  • 4 min.

Duvets: A Customer Magnet for Supermarkets

As a supermarket owner, you face the same challenge every day: How can I get customers to come back more often, spend more, and choose me over the competition?
Read the article
  • Connect through local organizations
  • 5 min.

From Club to Customer: How a Successful Sports Card Album Works

A “panini book”—who hasn’t heard of it? We’ve given the concept a modern twist, but our well-known sports sticker albums remain popular. This campaign attracts new customers, fosters customer loyalty, and builds local engagement. How is it organized, and what exactly does it achieve?
Read the article
  • Create an immersive experience in your store
  • 6 min.

The Power of Loyalty and Promotion Programs in Supermarkets

As a supermarket owner, you face the same challenge every day: How can I get customers to come back more often, spend more, and choose me over the competition?
Read the article
  • Reward your customers
  • 4 min.

Duvets: A Customer Magnet for Supermarkets

As a supermarket owner, you face the same challenge every day: How can I get customers to come back more often, spend more, and choose me over the competition?
Read the article
  • Connect through local organizations
  • 5 min.

From Club to Customer: How a Successful Sports Card Album Works

A “panini book”—who hasn’t heard of it? We’ve given the concept a modern twist, but our well-known sports sticker albums remain popular. This campaign attracts new customers, fosters customer loyalty, and builds local engagement. How is it organized, and what exactly does it achieve?
Read the article
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Our in-store campaigns

Clients We Love to Work For

Discover the power of local marketing
Wondering how you can build greater customer loyalty at your supermarket? In a no-obligation consultation, we’ll take a look at your situation together and show you how our local marketing approach can help your supermarket make a difference in the community.
Schedule a consultation

Here's what you can expect:

  • Insights into how to strengthen your local identity.
  • Inspiration for connecting with customers through local pride and community organizations.
  • Ideas for enhancing the in-store experience.
  • Ways to reward customers with premium-brand products.